Under Think It – A Marketing Strategy Guidebook for Everyone – by Adam Pierno
Available on Amazon. Strategy is just full of five syllable nonsense words. Shouldn’t it be the beating heart of an ad agency or marketing team? But it can’t be if no one understands it.
So much work pumps through the team that there’s little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into strategy or improve at the craft, (and it is a craft) there’s no way to learn – besides getting thrown in the fire or flailing on piddly starter assignments.
Finally, someone has put together a comprehensive set of tools for planners and strategists that won’t bore you to sleep. The book has been read and recognized around the world for Pierno’s simple and straightforward message – stop making it so complicated. Get back to basics and don’t over think it.
The book draws on these other great writings on strategy and thinking. Go read them.
John, Leslie K.; Mochon, Daniel; Emrich, Oliver; Schwartz, Janet. “What’s the Value of a Like?” Harvard Business Review 2017 https://hbr.org/2017/03/whats-the-value-of-a-like
Cover and design by Samuel Ybarra
©2019 Adam Pierno