The Strategy Inside Everything
Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she’s accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.
The incredible Ryan Wallman joined me to talk about the inspiration for his new book, Delusions of Brandeur and the decisions he made to create a very different kind of marketing book. We also discuss evidence based marketing and his medical training.
When Aisha Hakim needed the perspective of another woman, she found out just how difficult that was to get. So she created it in Fellow, an app designed to create conditions for women in ad agencies to get advice from other females and maybe mentors. And she didn’t do it alone, her agency Venables Bell and Partners backed her and helped bring Fellow to life. This conversation focuses on the challenges of living through the construction stage of something you have the ultimate vision for.
And now never a word from a sponsor:
If you enjoy the show, you can help keep it going by supporting my Patreon. As you know, I’ve never had an ad or paid endorsement and I will keep it that way.
I love sharing these conversations with you all, and will do it if the cost of hosting, equipment and production don’t become a burden.
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List of episodes, by guest:
Ana Andjelic, Jack Appleby, Jay Baer, Alex Berger, Shann Biglione, Jasmine Bina, John Burke, Professor David Carroll, Julian Cole, Melanie Deziel, Aaron Dignan, Nir Eyal, Tom Goodwin, Kevin Holesh, Mike Jones, Gareth Kay, Brad Kim, Kit Krugman, Darian LaBeach, Tim Leake, Taylor Lorenz, David Matathia, Rachel Mercer, Ana Milicevic, Mike Monello, Tom Morton, Angela Natividad, Grant Owens, Shannon Pfeffer, Mark Pollard, Eaon Pritchard, Ben Rock, Kevin Rothermel, Ian Schafer, Rob Schwartz, Richard Shotton, Adam Singer, Ian Sohn, Frank Speiser, Keith Stoekeler, Eric S. Thomas, Willem Van de Horst, Hallie Wright
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©2019 Adam Pierno