Chris Sietsema builds SEO and businesses

strategy, Chris Sietsema, conversion

Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals.

Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.

Andrew Glazier on action over idealism

Defy Ventures is a different kind of organization. They are working with the incarcerated to help them hone their entrepreneurial skills and provide themselves and their communities with hope. CEO Andrew Glazier joined Defy with a pragmatic, business vision and is translating that with action. You will find this episode inspiring, trust me.

Shann Biglione on the ethics of your media buy

Shann Biglione has a point of view. The head of strategy at Zenith USA believes that the choices you make with money feed or starve what you support. If you’re chasing profits at the cost of your beliefs, you’re not building, you’re subtracting.

Aaron Dignan Sees the Way Forward in Brave New Work

Brave New Work

Founder of The Ready and two-time author joined Adam to talk about his insightful new book Brave New Work. He’s helped large and small companies develop plans for becoming more productive, faster or whatever they felt they needed to become to create companies that satisfy their teams, customers and stakeholders.

Gareth Kay on Planning in the USA

Gareth Kay of Chapter joins Adam today to talk about the way planning has changed from its introduction. His perspective on planning from both sides of the Atlantic (and some on the Pacific as well) frames up this discussion very well. He takes Adam to school. Enjoy. *Note: If you haven’t heard Rachel Mercer’s episode, you may want to listen first. She makes light of how we have augmented English planning which was the impetus for this conversation with Gareth Kay.*