Ian Schafer founded Kindred as an antidote of sorts. Exhausted after building agencies, he put his focus on building connections for people and companies trying to make positive impacts on the world. In this chat, we look at brand purpose, and makes impact and intent real. Ian has a clear point of view on how to generate action and motivate more to take part.
Brittany Hill leads Catalist, a company designed to make sense of the purpose movement. She talks with Adam about the strategy she and her team employ with brands to apply purpose where it makes sense, and when to opt out. Transcript: Adam Pierno: All right. Welcome back to another episode of The Strategy Inside Everything. […]