Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she’s accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.
Emmett Shine’s shop, Gin Lane was doing amazing brand work for companies you have heard of and probably have in your home. But something wasn’t right. The partners and staff decided to reform Gin Lane into Pattern, a company focused on the very issue they hoped to address – making their lives feel more whole.
Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals.
Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.
Ian Schafer founded Kindred as an antidote of sorts. Exhausted after building agencies, he put his focus on building connections for people and companies trying to make positive impacts on the world. In this chat, we look at brand purpose, and makes impact and intent real. Ian has a clear point of view on how to generate action and motivate more to take part.
The brilliant Grant Owens joins Adam today to talk about turnover in brand. How the fail fast mantra has changed the way brands are approached and built by corporations, and the way they are considered or received by their intended customers. Finally an episode that didn’t start as a Twitter thread! Grant joins us from Critical Mass where he is Chief Strategy Officer.
Defy Ventures is a different kind of organization. They are working with the incarcerated to help them hone their entrepreneurial skills and provide themselves and their communities with hope. CEO Andrew Glazier joined Defy with a pragmatic, business vision and is translating that with action. You will find this episode inspiring, trust me.
Today we get back to basics to talk about some fundamentals of brand. Derrick Daye from The Blake Project and Brand Strategy Insider joins us to talk about what separates companies from brands, and the limits some just aren’t willing to cross.
Shann Biglione has a point of view. The head of strategy at Zenith USA believes that the choices you make with money feed or starve what you support. If you’re chasing profits at the cost of your beliefs, you’re not building, you’re subtracting.
Hurrah’s Angela Natividad made time on the Fourth of July to chat with Adam about how esports are blowing up, and what outsiders misunderstand. This is easily one of our favorite conversations of the season.
Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine’s trust in real time during this chat. It’s both a wide-ranging and extremely focused talk that you are going to play more than once.
TLDListen: We’re changing the intro music and some things about the show. Adam Singer, who was a guest last season, told me the music was ridiculous and he wasn’t wrong. So we’re updating that.
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The Strategy Inside Everything is a labor of love. Each episode takes about 10 hours to produce, all in. I’ve never had paid ads on the show and I never intend to. I do it because I enjoy the conversations and the opportunity to have them – and what I’ve learned is that these kinds of conversations are helpful or entertaining to you, too! I’ll keep having these kinds of chats. Help us bring them to more listeners like you.
On this episode, we welcome VCU professor Kevin Rothermel. He’s at the front lines with students of advertising and seeing the challenges, the growth and the promise. In this conversation, we look at how strategy is taught, and what breaks through.
This episode was a real treat. I was joined live and in person for a conversation with Shannon Pfeffer, Lead Brand Strategist at Midnight Oil. She is one of the few guests that I didn’t find on Twitter. In fact, I saw her post an open offer to listen to people who felt they were in need of mentoring on LinkedIn. In speaking with Shannon, I learned she is doing much more than that.
If you are a woman in advertising or marketing looking for someone to listen, Shannon wants to try to help you. Schedule a chat here
Founder of The Ready and two-time author joined Adam to talk about his insightful new book Brave New Work. He’s helped large and small companies develop plans for becoming more productive, faster or whatever they felt they needed to become to create companies that satisfy their teams, customers and stakeholders.
Ana Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together.
Julian Cole is just back from a year-long sabbatical from strategy. He spent the time traveling around the world with his fiancé, exploring different cultures and thinking about what he wants to do next. The answer will excite you.
Brad Kim has been studying memes for a decade. He’s seen a lot of change in formats and in the way ideas spread. In this fun chat, we explore the way the internet has evolved for better and not so better. As editor-in-chief of Know Your Meme, Brad is someone who understands the internet better than most. And loves it. Warts and all. Follow Brad on Twitter or read more here: Know Your MemeYour intrepid host, Adam Pierno has written his second book. It’s also kind of about the internet. You can buy it here on Amazon.
Jack Appleby, Director of Creative Strategy at Midnight Oil, chats with Adam about the importance of transparency.
Brittany Hill leads Catalist, a company designed to make sense of the purpose movement. She talks with Adam about the strategy she and her team employ with brands to apply purpose where it makes sense, and when to opt out. Transcript: Adam Pierno: All right. Welcome back to another episode of The Strategy Inside Everything. […]
Professor David Carroll of Parsons – yes, that Professor David Carroll comes on to discuss how he got embroiled in an international lawsuit with Cambridge Analytica that has far reaching implications for Facebook, marketers and our privacy. He sees all the facets to the issue as a former entrepreneur and professor of media design.