Signal repeater

What is your brand doing so customers are proud to show off your brand? When we make choices in the marketplace, we select on a number of factors. We consider features and compare one solution to another to make sure it meets the needs of the task. Assuming we believe the product or offering will …

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Nick Childs helps tell your story

Nick Childs is an incredible mind. Hear the episode at specific.substack.com/p/nick-childs-helps-tell-your-story Transcript of the episode here: Adam Pierno: Alright, welcome back to another episode of The Strategy Inside Everything. Today we are going to have an enlightening conversation I’m positive. Our guest today is Nick Childs he is co-founder of DIRT Research Technologies, and I …

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Zoe Scaman asks ‘Who’s really in control of this idea?’

Authors, actors, publishers and studios once served as the gatekeepers and influencers of entire generations of viewers, or consumers. With the ability to rate, or share feedback directly with creators, there’s been a tilt. The fans can influence the creation as much as the creation influences the fans. There are entire Q-sized conspiracy theories dedicated …

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How we’ve always done things with Aisea Laungaue

Listen to the episode here: https://specific.substack.com/p/how-weve-always-done-things-with?r=n6j6&utm_campaign=post&utm_medium=web&utm_source=copy I’ve been paying much more attention to my routine as a result of writer’s block that I suffered in the middle of all this pandemic craziness. For the first two months, I kept most of my routine as similar as possible, with the exception of leaving my house. Exercise, …

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Taking steps toward purpose with Simon Mainwaring

There’s been a bit of a cynical backlash against purpose driven marketing. A lot of the backlash has been earned by insincere cash grabs by organizations wrapping themselves in a cause for relevance or just to have something to say. Nothing new there. Listen to the episode here: https://specific.substack.com/p/taking-steps-toward-purpose-with The shame of it is, this …

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Making movements with Scott Goodson

I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa.

All that inspired Keith Stoeckeler

About ten years ago, Keith Stoeckeler bought a domain on Squarespace and started All That Inspires Me, to simply document things that captured his attention on line. After expanding the site to host writing and posts from other voices and growing an audience, he shut the site down. Recently, he decided the time was right to focus on inspiration again. We talk about inspiration and a bit about our current state of affairs in this upbeat conversation.

Virtual Austin: Nikki Sunstrum had an idea.

When SXSW was cancelled last week, Nikki Sunstrum took notice. A few minutes later, she took action. She innocently suggested Virtual SXSW replace the event. And then, it came to life around a single tweet. You can hear about it here, and the amazing group of presenters and topics that will be streamed to Virtual Austin Group on Facebook on March 18, and 19.

ReThink with Tom Goodwin

I had the opportunity to sit down across thousands of miles of internet cabling with Tom Goodwin to discuss his new book, ReThink. He was open to breaking down and challenging the core concept and I think you’ll agree the conversation was a lot of fun. You’re hearing the author think on the fly.

Dr. Emmanuel Probst on The Strategy Inside Everything

Dr. Emmanuel Probst and Brand Hacks

Adam is joined by the author and Senior Vice President Brand Health Tracking at Ipsos, Dr. Emmanuel Probst. His book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning was part of a recent lit review in one of Adam’s recent research projects, which lead to this follow up conversation.

Farrah Bostic on The Strategy Inside Everything

Farrah Bostic goes walkabout.

Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she’s accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.

Ryan Wallman Delusions of Brandeur

Ryan Wallman’s Delusions of Brandeur

The incredible Ryan Wallman joined me to talk about the inspiration for his new book, Delusions of Brandeur and the decisions he made to create a very different kind of marketing book. We also discuss evidence based marketing and his medical training.

Aisha Hakim is holding the door open for women

Aisha Hakim is holding the door for other women.

When Aisha Hakim needed the perspective of another woman, she found out just how difficult that was to get. So she created it in Fellow, an app designed to create conditions for women in ad agencies to get advice from other females and maybe mentors. And she didn’t do it alone, her agency Venables Bell and Partners backed her and helped bring Fellow to life. This conversation focuses on the challenges of living through the construction stage of something you have the ultimate vision for.

Recruiting has become more of a science than an art

Jocelyn S. Lai sees the way recruiting has changed

Jocelyn S. Lai has been identifying and recruiting talent for a long time. She joins Adam to discuss the ways the needs of both the market and the talent have changed. Her role has shifted from agency recruiter to building a team at Duolingo, providing a broad perspective.

This culture is all so new

Pattern’s Emmett Shine on working for a better life

Emmett Shine’s shop, Gin Lane was doing amazing brand work for companies you have heard of and probably have in your home. But something wasn’t right. The partners and staff decided to reform Gin Lane into Pattern, a company focused on the very issue they hoped to address – making their lives feel more whole.

Jen Bonhomme joins Adam on The Strategy Inside Everything

Jen Bonhomme on the real and the imagined

Jen Bonhomme carved out some time from her work at VMLY&R to talk about what makes an impact in our minds. We are exposed to dozens (hundreds?) of digital experiences on a daily basis, so that our minds are kept from wandering. Is this harmful in the long run? Are younger people who have grown up tethered to a screen better or worse off than those who pine for the days where they were more free the day dream? We aren’t sure either but we explore it together.

strategy, Chris Sietsema, conversion

Chris Sietsema builds SEO and businesses

Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals.

Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.

Doing good with Ian Schafer of Kindred

Ian Schafer founded Kindred as an antidote of sorts. Exhausted after building agencies, he put his focus on building connections for people and companies trying to make positive impacts on the world. In this chat, we look at brand purpose, and makes impact and intent real. Ian has a clear point of view on how to generate action and motivate more to take part.

Grant Owens on the conditions that create disposable brands.

The brilliant Grant Owens joins Adam today to talk about turnover in brand. How the fail fast mantra has changed the way brands are approached and built by corporations, and the way they are considered or received by their intended customers. Finally an episode that didn’t start as a Twitter thread! Grant joins us from Critical Mass where he is Chief Strategy Officer.

Nir Eyal wants you to focus.

Author Nir Eyal brought us Hooked, a look at how to design digital products that keep us coming back. Now he’s written Indistractable: How to Control Your Attention and Choose Your Life. He’s been paying attention (no pun intended) to the ways we give in to tech and make excuses for it. This book gives us a practical plan for getting back to the real world.

Andrew Glazier on action over idealism

Defy Ventures is a different kind of organization. They are working with the incarcerated to help them hone their entrepreneurial skills and provide themselves and their communities with hope. CEO Andrew Glazier joined Defy with a pragmatic, business vision and is translating that with action. You will find this episode inspiring, trust me.

Derrick Daye on the building blocks of brand.

Today we get back to basics to talk about some fundamentals of brand. Derrick Daye from The Blake Project and Brand Strategy Insider joins us to talk about what separates companies from brands, and the limits some just aren’t willing to cross.

Shann Biglione on the ethics of your media buy

Shann Biglione has a point of view. The head of strategy at Zenith USA believes that the choices you make with money feed or starve what you support. If you’re chasing profits at the cost of your beliefs, you’re not building, you’re subtracting.