The Strategy Inside Everything is always looking for great conversations. Before you apply, you should know that the listeners are sophisticated. The best episodes showcase subject matter passion or expertise, and don’t contain anything that feels like a sales pitch. The listeners want insight, not how-to. They are curious and love connecting some dots between topics for themselves. They are more likely to lead major brands than small businesses. And they respond best to a conversation based around a passion or point of view, not talking points. Successful pitches (and episodes) are built around this framework.