Book: Under Think It

The 25 copy pack for classes includes a complementary guest-talk from Adam to the class as they are reading Under Think It during the semester. Looking for a number of copies not shown here: email for more information.

strategy marketing book

Under Think It – A Marketing Strategy Guidebook for Everyone – by Adam Pierno

Strategy is just full of five syllable nonsense words. Shouldn’t it be the beating heart of an ad agency or marketing team? But it can’t be if no one understands it.

So much work pumps through the team that there’s little time for training. Plus, people on the inside have been making it overly complicated for years. For those trying to break into strategy or improve at the craft, (and it is a craft) there’s no way to learn – besides getting thrown in the fire or flailing on piddly starter assignments.

Finally, someone has put together a comprehensive set of tools for planners and strategists that won’t bore you to sleep. The book has been read and recognized around the world for Pierno’s simple and straightforward message – stop making it so complicated. Get back to basics and don’t over think it.

Under Think It cover and design by Samuel Ybarra

©2021 Adam Pierno