Thought

Signal repeater

What is your brand doing so customers are proud to show off your brand? When we make choices in the marketplace, we select on a number of factors. We consider features and compare one solution to another to make sure it meets the needs of the task. Assuming we believe the product or offering will …

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If it’s like breathing

All day long, I see social posts from people who are telling me they just did something just, or right. Low level virtue signaling. You know what, though? It is better to do the right thing than the wrong thing. That’s cool. But if I may paraphrase Chris Rock: You don’t brag about something you’re …

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Standing out

It’s never been easier to blend in. For a brand, for a person. It’s never been this easy to figure out what is going on at a given moment – a given second – and hide in that micro trend. Look at letter boards. Last spring, one brand got the idea to use a letter …

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Saturday mornings

She barely lifts her head. Lying on her side, she picks up her head and looks over, following me across the room with just her eyes. She waits patiently as I disappeared into the closet. She waits for me to dress, hoping I choose the right clothes for the occasion. When I return she is …

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