Creating a strong brand for your independent business​

Module 1: Introduction

We’ll ease you in.

brand, small business, marketing


You’ve built a business, or you’re thinking about starting one. You know there’s something beyond the transaction that you want to incorporate into what you are creating that will attract a certain type of customer and keep them coming back.

You’ve found the right course. Starting right now, you’re going to learn how to identify your very best customer, your true competitors and build a brand that makes you the best choice.

Let’s go.

Video lesson: Introduction

You are here


Start with a video lesson introducing you to branding and the key concepts we’ll be tackling together. Also, take advantage of Adam’s e-book on brand building for independent businesses like yours.

> Video (7 minutes)
> Book (20+ pages)

Up next

What is brand?

You thought it was easy to explain, but now you realize you don’t have a great definition for what–exactly–a brand is or what it does for your business. No worries, in this lesson, brand strategist and author Adam Pierno, will clarify what a brand is and how it will put your business on the trajectory for growth with the customers you want the most.

> Video (30+ minutes)
> Worksheet: Brand description
> Worksheet: Admiration

What? I might need some help.

Have questions? That’s okay. This course combines tools and techniques used by Adam and professional brand consultants and agencies around the world. Videos to set the lesson for each module along with rigorous worksheets formatted for the way you work best.

Adam’s also provided links to research tools you can use at little to no cost to make sure your brand is based on sound logic.

You can reach out here. For technical or basic questions, Adam or a member of the team will get back to you no problem. For brand related questions, or coaching, let’s set an appointment to talk.

Have questions?

Your instructor and coach.

This course was developed and is taught by Adam Pierno, award-winning brand marketer and author. He’s worked with brands you know, like Bona, Domino’s, Dunkin’, Mercedes-Benz, Pocky, State Farm and Verizon, for more than 20 years. His books on brand and marketing strategy are taught at ad agencies, universities and Fortune 500 companies to make marketing simpler to understand and execute.

Have questions?

All of the brand expertise, none of the hassles

If you’ve worked with advertising and brand agencies, you know how much work falls on you and how much it all costs. Brand positioning can cost thousands or more. This course gives you the same tools for a fraction of that investment. With no sacrifice to your results.

This course is based on Adam’s book, Specific. It’s a straight-forward method to build your brand by putting your customers first.