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	<title>research &#8211; Adam Pierno</title>
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	<description>Strategy and research for ambitious brands</description>
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		<title>Grant Owens on the conditions that create disposable brands.</title>
		<link>https://www.adampierno.com/grant-owens-on-the-conditions-that-create-disposable-brands/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 18 Sep 2019 14:43:29 +0000</pubDate>
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		<category><![CDATA[alibaba]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Amazon coat]]></category>
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		<category><![CDATA[Brandless]]></category>
		<category><![CDATA[Bruno Mars]]></category>
		<category><![CDATA[building]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[Critical Mass]]></category>
		<category><![CDATA[disposable]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[Grant Owens]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Mars]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[P&G]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Red Hot Chili Peppers]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[Snickers]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Super Bowl]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[The Beatles]]></category>
		<category><![CDATA[value]]></category>
		<guid isPermaLink="false">http://www.adampierno.com/?p=887</guid>

					<description><![CDATA[The brilliant Grant Owens joins Adam today to talk about turnover in brand. How the fail fast mantra has changed the way brands are approached and built by corporations, and the way they are considered or received by their intended customers. Finally an episode that didn't start as a Twitter thread! Grant joins us from Critical Mass where he is Chief Strategy Officer. ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">887</post-id>	</item>
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		<title>Derrick Daye on the building blocks of brand.</title>
		<link>https://www.adampierno.com/derrick-daye-on-the-building-blocks-of-brand/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 19 Aug 2019 16:26:47 +0000</pubDate>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[article]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand strategy insider]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[derrick daye]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[speaker]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[strategy]]></category>
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		<category><![CDATA[the Blake project]]></category>
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		<guid isPermaLink="false">http://www.adampierno.com/?p=636</guid>

					<description><![CDATA[Today we get back to basics to talk about some fundamentals of brand. Derrick Daye from The Blake Project and Brand Strategy Insider joins us to talk about what separates companies from brands, and the limits some just aren't willing to cross.]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">636</post-id>	</item>
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		<title>You can trust Jasmine Bina</title>
		<link>https://www.adampierno.com/you-can-trust-jasmine-bina/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 16 Jul 2019 12:37:58 +0000</pubDate>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[concept bureau]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[corporation]]></category>
		<category><![CDATA[NPS]]></category>
		<category><![CDATA[ratings]]></category>
		<category><![CDATA[research]]></category>
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		<category><![CDATA[strategy]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<guid isPermaLink="false">http://www.adampierno.com/?p=625</guid>

					<description><![CDATA[Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine's trust in real time during this chat. It's both a wide-ranging and extremely focused talk that you are going to play more than once. ]]></description>
		
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">625</post-id>	</item>
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