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	<title>Purpose &#8211; Adam Pierno</title>
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	<link>https://www.adampierno.com</link>
	<description>Strategy and research for ambitious brands</description>
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		<title>Neil Barrie looks at how brands defend against disruption</title>
		<link>https://www.adampierno.com/neil-barrie-looks-at-how-brands-defend-against-disruption/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 05 Nov 2019 13:30:23 +0000</pubDate>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[21st Century Brand]]></category>
		<category><![CDATA[Airbnb]]></category>
		<category><![CDATA[BBH]]></category>
		<category><![CDATA[Bloomberg]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand position]]></category>
		<category><![CDATA[Brian Chesky]]></category>
		<category><![CDATA[disrupt]]></category>
		<category><![CDATA[disruption]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Jonathan Mildenhall]]></category>
		<category><![CDATA[Neil Barrie]]></category>
		<category><![CDATA[Peloton]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[unilever]]></category>
		<category><![CDATA[Zag]]></category>
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					<description><![CDATA[Neil Barrie of 21st Century Brand looks at how incumbents think about disruption and how they can disrupt themselves]]></description>
		
		
		
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		<title>Doing good with Ian Schafer of Kindred</title>
		<link>https://www.adampierno.com/doing-good-with-ian-schafer-of-kindred/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 01 Oct 2019 12:11:53 +0000</pubDate>
				<category><![CDATA[Podcast]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[burnout]]></category>
		<category><![CDATA[cause]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[creator]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[Kindred]]></category>
		<category><![CDATA[meaning]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[Schafer]]></category>
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					<description><![CDATA[Ian Schafer founded Kindred as an antidote of sorts. Exhausted after building agencies, he put his focus on building connections for people and companies trying to make positive impacts on the world. In this chat, we look at brand purpose, and makes impact and intent real. Ian has a clear point of view on how to generate action and motivate more to take part. ]]></description>
		
		
		
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		<title>If it&#8217;s like breathing</title>
		<link>https://www.adampierno.com/if-its-like-breathing/</link>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 18 Mar 2019 19:26:36 +0000</pubDate>
				<category><![CDATA[Thought]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Purpose]]></category>
		<category><![CDATA[virtue signaling]]></category>
		<guid isPermaLink="false">http://www.adampierno.com/?p=1063</guid>

					<description><![CDATA[All day long, I see social posts from people who are telling me they just did something just, or right. Low level virtue signaling. You know what, though? It is better to do the right thing than the wrong thing. That’s cool. But if I may paraphrase Chris Rock: You<a class="moretag" href="https://www.adampierno.com/if-its-like-breathing/"> Read more</a>]]></description>
		
		
		
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