Reginald Cash is thinking beyond platforms

Reginald Cash, CEO of 3BLACKDOT joins Adam for an in-depth discussion about how creators are transcending (escaping?) the confines of platforms through their own creativity. His background spans the NY party scene and top-levels of high finance communications, providing a different prism to the oft rehashed world of creators, looking at it beyond typical marketing implications.

Find more about Reg here: https://www.linkedin.com/in/reginald-cash-3614a898/

Learn about 3BLACKDOT: https://www.3blackdot.com/

The Strategy Inside Everything is the podcast for people who think  for a  living. If you have an idea, a question or you want to push back  on  something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most   interesting messages will be added to future episodes. And I can’t wait   to hear from you. Music for The Strategy Inside Everything is by   Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com.
Transcript:
Adam Pierno 0:03
All right, welcome back to another episode of the strategy inside everything. I’m really excited. We were already talking, we had to remember to hit the record button to actually record the conversation that already started. I’m excited to talk to today’s guests, Reginald Cash. He’s the CEO of 3 Black Dot. How’re you doing today?

Reginald Cash 0:32
I’m doing well. Thanks for having me. I know,

Adam Pierno 0:34
we jumped right in. Hey, Richard, before we get started here on the conversation, give people a sense of kind of your career and a little bit more about three blacked out so they so they know kind of what you’ve done so far.

Reginald Cash 0:48
Yeah, you know, I think if I’m talking about my career, I really have to go back to my my college days, which are increasingly there’s more and more distance between them and where we are now. But but, uh, you know, I went to school in New York. And, you know, the thing other than my studies that I felt really, really passionate about, during that time was really throwing parties, I was that guy who was always trying to get people together, you know, running around New York, trying to rent venues that would allow, you know, college kids and kind of throwing these, throwing these parties. And that always, you know, sort of stuck with me and I, at that time, when everyone was like going off to interviews and trying to, you know, going for these big fancy jobs, I thought I was going to be a promoter, I thought, Okay, I’m just going to scale up this business and be a promoter, because I love you know, kind of that feedback that I got from those from those kinds of consumer experiences, and people having a great time. And I really felt that that was a pathway to, you know, to create things that people talked about and had staying power and really help people memorialize their experience. And so I was always attracted to that, that was like the, the best time for me. And then, and then wall street cop. And I kept getting these, these letters in my inbox that were like, you know, we want you to come and interview for this, and that recruiting machine. And if you’re in New York, it’s like next level, we want you to interview for this, we want you to interview for this, you’re an econ major come and interview for this. And I thought, I better go on some of these interviews, but I always downplayed the mess, like,

Adam Pierno 2:31
well, I guess I gotta go do this,

Reginald Cash 2:34
my parents would be upset if they if they knew that I was ignoring all of these emails. And I remember, you know, I remember I had an interview, I was planning this event and I hadn’t interviewed the same day. And that was meant to be like running back and forth between like a graphic design flyer place, and this interview in Midtown. And I was totally thought I was like, gonna go in and pan these things, you know, because it just wasn’t, I was completely relaxed, it wasn’t something that I had aspired to, and really wanted to do. I was attracted to the signing bonuses and the money that everyone’s like, these, these banks are paying me, needless to say, I, I, you know, got the job. That party promoting and went into Wall Street. And, you know, I had a, I had a very successful year I worked, I worked for about 10 years at some global banks, UBS, and then and then Deutsche Bank, and was having a lot of success there. And I got to a point where I really saw, hey, you know, you’re making great money, you have a career path, everything is set for you, you can ride this out for you know, 15 years or, you know, whatever it is, and be totally good. And I got depressed. Why? You know, and what I, what I what I realized that, that, that it was it was so far removed from kind of any, any real sort of impact, it was so far removed from any type of consumer experience, I should clarify, when I say real impact, sort of a tangible impact that you’re getting from, you know, crafting an experience or having an impact on an end user. You know, Wall Street is, is about as much success as measured and how much money you make, right and, and so, there’s nothing wrong with that. But it is an abstraction from all the things that really need to happen for that money to be made. It’s spreadsheets, and it’s graphs and it’s presentations and its ideas. And so it’s a it’s a completely different different path. And so, I quit my job. You know, not because I was, you know, disgruntled it was just like, you know, it’s now or never and And I moved, I came out to the West Coast where I thought, you know, a lot of entertainment and technology and things were happening. And really, were kind of say, hey, you know, I have some money, I’m not looking to be, you know, to be paid, I just want to understand what the entertainment industry is about, I want to understand what the technology industry and I was just doing consulting, I think I can add a little bit of value here, I think I could do things here. And I started consulting for a company like that. And, and, you know, after a little while, they pulled me in, and I can say, hey, we think that, you know, you have some opinions, and you have some insight, you can really help us grow and scale this business. And I’ve been I’ve been CEO for the last, the last three years and kind of really running the company for the last four. And we’ve been, it’s been, you know, not not linear in terms of like the success but we we’ve had a great deal of momentum and some really good big projects that I think articulate kind of what we’re about in the space that we were in.

Adam Pierno 6:06
And can you can you tell me a little bit about what you do, what three black dot does, and kind of where you’re where you guys specialize where the where the sweet spot is? I know, it’s it’s, you’re not pin down? Exactly. But I know there’s a focus on on gaming, which is, which is important to your way I wanted to talk to you about based on your background.

Reginald Cash 6:23
Yeah, absolutely. So, you know, the way I describe it is, you know, just a next gen entertainment and media company. And so we’re really looking at communities and the communal connections and shared experiences of fans. A lot of times, that takes us into the gaming space, because we feel that those dynamics amongst gaming, and those kinds of communal connections are, are the are the most pronounced. But then as entertainment studio, we really just kind of develop our ideas, you know, kind of backwards from that community, and put that put that community kind of at the center. And then we give that community as many different opportunities to connect with each other and share and that experience across merchandising and books and scripted series, and theatrical and digital content. And so in that capacity, you know, we’re really kind of medium agnostic. But we’ve had success and publishing and selling millions of books, we’ve had movies that have done, you know, 10 domains of box office, we have shows in production, that universal and Hulu and Netflix. So all the sort of traditional outlets that you would expect from an entertainment studio. But really what we get excited about is our digital content, and our ability to sort of stand up these these digital shows that are really, you know, kind of have an intimate relationship with an audience that kind of gives us that that sort of instant feedback and allows us to, to really kind of Stoke community versus kind of one off experiences that you typically see and entertainment, it’s that way in the movies. Yeah. Is

Adam Pierno 8:05
the are the is the digital content that you’re building? Or is that around? Are they built around a community? Or does the community form around the content? Because the common interests common love?

Reginald Cash 8:19
Yeah, that’s a great question. Like we we, we try to look for Where’s there a conversation that’s already happening? A lot of times, those conversations are decentralized, they’re there, they’re spread out. And we go in, and we see our job as the organizing force. You know, so let’s go in and organize this conversation, let’s give them the tokens and the places and the and, and really hold a mirror up to that community. Let’s figure out the creators that are already kind of at the center, that have already been identified as kind of the leaders of that community. And let’s go out and work with them to sort of build these content experiences. And that can kind of serve as the lighthouse for community and for conversation that’s already happening.

Adam Pierno 9:09
That’s cool. Have you thought about the relationship between the work you did planning parties? And the work you do now that is about, you know, kind of bringing the energy of a group of people together in a in a single location or around a single idea has that? Have you thought much about that?

Reginald Cash 9:28
Yeah, you know, I think there’s a real parallel there. You know, the thing about planning parties is that it really is the intimacy right? That that emotional feedback that you get is instantaneous, you know, if people are having a good time, you know, if it’s fun, you know, when when people are walking out if they’re likely to come back again. And I think specifically you, you, you sort of you know who they are. It’s a very personal experience. You’re seeing the people come in, you’re trying to You know, talk to and see as many people, you know, kind of through the night to ensure that they’re having a good time for a long time and entertainment that that, that wasn’t possible, right. And so you had, you know, people were studios investing sort of hundreds of millions of dollars in the shows, and they had no idea, you know, at a granular level, you know, who watched the show, why they watched it, what they found most interesting, there was like, just no feedback, you just know that people did or they didn’t.

Adam Pierno 10:30
So all you had was like a rating. That’s

Reginald Cash 10:33
all you had, you had a box of a score and a ratings number, did they watch it or not good, they lasted, let’s try to do something else like that,

Adam Pierno 10:38
that’s it must be the star that’s make something else with that person,

Reginald Cash 10:41
let’s make something else at the start. So it’s, it’s a really, you know, kind of arcane concept, when you think about the sort of dollars at risk. And, and sort of, we sort of got stuck there. But when you think about it, sort of destroying that connectivity to sort of throwing a party, it’s like, now we do have the tools and the ability, if we’re willing to listen for to do things that are kind of more, you know, kind of need base, to sort of tighten that feed, to tighten that feedback loop and just really understand that what we’re what we’re what we’re building or what we’re putting out, it’s resonating. And if it’s not, let’s tweak it, let’s not be precious about like, No, this is our this is actually vision, and that has to be there’s definitely a space for that. But uh, you know, that’s that’s not where we are, that’s not where we live, we want to be really, really good listeners, and very, very responsive to that audience. And, you know, kind of let them be a part of that journey in terms of dictating kind of where that content experience goes. And that’s very analogous to a party.

Adam Pierno 11:47
Yeah, yeah. Because the energy can only grow if the people there are into it. Yeah.

Reginald Cash 11:53
Turn the music. No, you know, like, you can do it, you know, great, we need more, you know,

Adam Pierno 11:59
and the DJ gets the sense of like, oh, okay, I’m gonna keep this going, I’m gonna stay in this reaction versus, okay, I need to change direction this is I need to shift it now. For for creators, I guess I wonder. If I look at like the spectrum of content. And I see, you know, there are some otters that have their vision, and they’re gonna dictate, this is what I’m doing, you know, when you watch the dune movie, yeah, but there’s a lot that are, if I look at creators who are doing their own individual content, primarily digital content, they are having that conversation and they’re creating based on Oh, okay, this, this, people really responded to this, I’m going to make more, I’m going to try to figure out what I’m what it was about that, that they responded to. How do you how do you do that?

Reginald Cash 12:46
Yeah, you know, I think, I think I think entertainment, and I would say Hollywood or use Hollywood, Hollywood, you know, there’s a there’s a hierarchy between those two things, right. One is like the tour, and it’s it’s doing and Star Wars and it’s all these great, fantastic, kind of, you know, kind of cultural zeitgeist the things which are, which are hugely important. And then it’s the Creator, and the creators always kind of down here, or a step below. And, you know, the way I think about it is the responsibility on a creator is, is enormous, because you could because you are getting a scorecard every day or every other day or every third day, our you know, our frequently how many people watch this, how many people come in and they’re giving you instant feedback, I hated this, this was great, or I love this, you know, whatever it is. And that’s, that’s that sort of scoreboard is a different type of pressure that they’re all toward doesn’t have, right? Like that only this is happening on a daily basis. And it’s measured increasingly as measured in millions, for the most successful creative so you can imagine kind of what that what that sense of pressure on a daily basis will do. You know, for us, it’s it’s really doing a lot of lot of mining, in terms of understanding, really understanding not someone’s just initial response to something but understanding the why of why they viewed and sort of what they get from it. Because it’s usually not what you expect. Some of it you can simplistically say like, Oh, someone watched us because it’s it’s escapism. But then But then, you know, in the in the digital space representation is very important. People get an opportunity to select to see, you know, people that look like themselves that that, you know, may not have gotten the big screen break yet, right. So that’s something or you know, maybe it’s a sense maybe We that, you know, watching that it’s just really important to their the social connection that they have with their friend. And so, you know, watching that content is, is really a means to be able to text their friend on the back end to say, Hey, did you do this? Did you see this? Did you discuss this? That joke was that funny, you know, there’s, there’s, there’s lots of different reasons that people come to, you know, kind of come to some of these content experiences. And, you know, what we’ve found is that if you really, really understand those reasons, and then serve those needs, they stick with you for a very, very long time. And that that sort of sense of purpose. And that sense of understanding that kind of intimacy with the audience is what gives you the opportunity to kind of have impact. And so that’s what that’s, you know, that’s a little bit of what, what we try to do.

Adam Pierno 15:48
And the idea of tapping into culture and subculture is really interesting. And you guys have been really effective at finding those areas, whether it’s gaming and culture, or just the content you’re creating, in general, to tap into those moments, those stories, those themes, and you said, representation. I wonder if it’s seeing people who look like me, but also, same people who are interested in the same weird things that I’m interested in when it comes to gaming. It’s treated like a niche, but games are like, super huge. Yeah, yes. treated like this thing that’s like, oh, oh, gaming. But I mean, it’s bigger movies, especially with down the downshift from theaters.

Reginald Cash 16:37
Yeah, yeah, it’s not, it’s not the size show anymore. It’s, it’s the main event. And, you know, I think the, you know, we, we always have to be mindful, we always try to try to be mindful that it does go further than it does go further than then representation that, you know, when we talk about gaming, we try to sort of tease it apart. So we’re not talking about gaming as this monolith. But we’re talking we’re talking about gaming as as a passion that has influenced every other aspect of how someone sees the world. And so, you know, kind of growing up, if gaming is your sort of predominant medium of entertainment, your your sort of life choices about, you know, what you think is possible for a career? Or chances are, they’re very different, you know, the steps that are required to get there, do you need college or not? Chances are, you know, your passion of gaming, and maybe the creators and the space and, and, and, and what monetization means and, and sort of community and all of those things have been sort of changed and influenced by this passion around gaming. And so to sort of kind of keep it in a box and say, like, oh, that’s gaming, is gonna miss some very, very important connection points with that generation who have said, hey, you know, you know, I like this, you know, more than music, I like this more than theater, you know, that those are some big, big, you know, generational shifts that I think it’d be if we, if we treat it as just like, the small thing. You know, we’re gonna miss a lot of connection points, we’re gonna miss a lot of opportunities to sort of resonate with the with the people who feel that way.

Adam Pierno 18:32
Yeah, I mean, if you look at the way cutscenes have influenced moviemaking, the way that it’s changed everything. Yeah, it really has changed the way we tell stories digitally.

Reginald Cash 18:43
Yeah. And we have to think, you know, we have to, you know, I think it’s, it’s very important to just to, to be mindful and be accepting of the preferences, and know and know that those preferences, a lot of times are, are being driven by by very kind of big, meaningful, you know, kind of cultural shifts, that are that are the sort of things that are kind of easy to miss if, if you, if you if you approach them with too much, you know, kind of too much judgment. Yeah, you

Adam Pierno 19:25
have to come into any community with an open mind to try to figure out what’s, what’s happening under the surface versus what it looks like as an outsider looking at, you know, absolutely eSports or any other thing. When you see creators in the gaming space, and you work with them. There have been platforms that have been stood up. You know, Twitch is the first one that mostly comes to mind for me. But it seems like there is a a movement for creators to find ways outside of that, not that Twitch is going away and not that they don’t want to be on Twitch or YouTube or wherever else that it seems like they are Finding ways to own their own platform or build on it a little bit. What are you seeing there? What have you, what have you noticed in that? Trend?

Reginald Cash 20:08
Yeah, yeah, I think. Yeah, I think I very much I agree that that’s the trend. That’s, that’s the direction of travel. But I think it’s driven, I think that it really is driven out of a wider, deeper kind of cultural shift that we’re seeing where I think the platforms, and then the way that they’ve sort of sort of flattened some of the experiences, and then also kind of dictate, you know, kind of what is seen and what isn’t seen,

Adam Pierno 20:46
what’s what’s rewarded, and what isn’t, for a creator,

Reginald Cash 20:49
what’s rewarded and send an audience and an audience as well, I think, I think that’s a, I think that’s getting to a place for both, you know, not just the creators, but but also the fans in the audience of saying, like, hey, you know, we really liked that. But we’d like to have more agency in it. And I think, I think across all of our lives, when we think about some of these huge sort of mega trends that everyone’s talking about, whether it’s in creative space, or whether it’s, you know, whether it’s sort of web three, or whether it’s work from home, you know, I think I think people are sort of saying, like, hey, you know, this has been great, you know, this wave of technology, and connection has been really, really good. But as we see it getting more and more intense, centralized and aggregated, we want to have more agency in it. And I think what you’re saying is, like, just basically whole communities of fans saying, We believe so much that we want to have more agency, and how we consume the content, that we’re willing to pay for something that we that we know, we could otherwise get for free, or that we know what sort of more traditionally be ad supported, but we’re willing to pay for the quieter space, we’re willing to pay for a space that sort of feels like it’s uniquely ours. And I think that, you know, creators, you know, rather than sort of driving that migration, I think they’re just responding to fans and audiences saying that, you know, hey, that since the agency is valuable to us, and by the way, here’s his five bucks a month, okay, it’s 10 bucks a month, to make sure that you continue to do that, to give it and, you know, give us that content, and a space where we feel like, like, we’re where we feel this sort of promotes the greatest sense of belonging and ownership, you know, in this community that we that we’ve chosen to be a part of, and that’s a very powerful force.

Adam Pierno 22:47
And it’s such a shift from the Instagram influencer culture, where it’s got to be every third piece of content is a is a paid promotion with a, you know, a partnership or a sponsorship. Now, the creator is like, okay, now I can get paid to do the things that they really like, that I love. And now it’s not I love doing Yeah, it’s no dialogue than that.

Reginald Cash 23:08
Yeah, absolutely, you don’t have to worry so much about about, you know, sort of the algorithm and following trends, you don’t have to worry so much about about SEO. In it, if you came to prominence as a creator, and, and, and sort of creating, like, really, you know, sort of differentiated experiences. Platforms are, you know, sort of, for better, or for worse than not the place for differentiated experiences, you know, they kind of need everything to sort of, you know, be the sort of flat and they need to have the ability to serve you sort of similar experiences, if you like this, let me make sure that there’s 20, more things exactly like this, to keep, you know, keep you engaged and sort of keep you on the platform. I think, I think from from a humanistic standpoint, I think fans and audiences are saying, hey, we want a little bit more. You know, that’s not the sort of depth of experience engagement, and the community that we find is, is sort of sufficient. And increasingly, to your point that’s happening and in quieter spaces.

Adam Pierno 24:26
What do you think it is that’s driving that trend? Is it they want to be able to build a more of a communal relationship with around with the Creator and with the other people that like the Creator, and that and the, what they’re making or is it they just want an escape from, you know, rectangles? Or is it you know, what do you think driving that?

Reginald Cash 24:49
Yeah, I think um, you know, I really, I really do think that this, this, this, this, this sort of more primal have deeper, humanistic, a pool? That is it sort of rejecting the form factor and the format’s that a platform requires from us standardization standpoint, I really do. I think, I think tick tock is great. I’m just as guilty as anyone else going on tick tock and, you know, quickly wasting a half hour. You know, but if you told me that that’s the best the totality of my, you know, my, you know, kind of storytelling experience, or, you know, that’s the, that’s the totality of my entertainment experience. That’s not very satisfying. And I, you know, I think they come up with a new form factor that has sort of extended the run of, you know, of, of, of kind of ways to sort of engage on a platform. But if you had to ask me, you know, the sort of, you know, tailwind for taking control of those experiences, and putting them in a way where you can sort of dictate it as an individual, as a creator or as an a community, or as a part of that audience, that that tailwind is basically a humanistic revolt, the saying like, No, you know, that’s good, but you know, it’s not sufficient. We, we want more, we deserve more, you know, having more control feels more satisfying?

Adam Pierno 26:36
And are you seeing is that similar in gaming cultures and watching gaming creators as it is elsewhere? Are you seeing that trend in other kind of areas of creativity and other communities?

Reginald Cash 26:51
Yeah, I think, I think, you know, where a lot of times, I think it’s, I do think it’s in other activities. And I think we see, we see those communities looking to kind of it when you go off platform, it’s much more of a piecemeal experience, right. And so, you know, some of the communities that were a part of that we follow, you know, there’s a, you know, there’s a Discord server just to throw out, you know, you have a Discord server, and then maybe there’s a video kind of, you know, either A, how to video or tips video, or, or just a piece of entertainment, that’s in another, you know, another kind of play out window. And then, and then you have a and then you have a place where you go to transact, you know, maybe it’s an econ place, or, or maybe it’s, it’s, it’s an, you know, it’s, it’s, you know, you know, just a peer to peer, financial transaction place. You know, and, or maybe it’s, you know, you know, open seat, it’s, it’s a, you know, a digital token, I think all of these places are kind of slowly, you know, kind of saying like, hey, communities, whether you’re trading sneakers, or you are, you know, buying, you know, buying crypto, or he just want to learn more about, you know, a way to, you know, resell clothing. A lot of these, I think a lot of these communities are finding that, hey, you know, we can have a more robust experience, but we what we’re basically, we need to sort of glue together, the places where that communication happens and where the community meets. Which is a, which anytime I think a community is sort of adding friction, they’re making it more complicated to do something. It’s a very, very sort of strong statement, that what’s there, you know, is it’s not fully kind of meeting the

Adam Pierno 29:12
Yeah, it’s interesting that the list of the pieces that pop up around a community, as as we’re talking about moving off and moving beyond the quote, unquote, traditional platforms is really funny, because when you started saying discord, and a PDP and I was like, oh, yeah, and then each of those gets their own mores and their own traditions and their own kind of limitations. And so those will be the next platforms and then we’ll go to the next thing that’s like, discord and let’s get a reader like I used to say, if someone says Pinterest, you kind of get a picture in your mind of what the content looks like. And if someone said if you think about the original Instagram versus Instagram now you kind of get a picture of both of those. But it’s like if I say only fans here like Oh yeah, I definitely get a visceral like I know what you’re talking about. Those things are really good for a creator that wants to be free from limitation. Discord to what you said discord, I was like, Oh, we’re gonna talk about NF Ts. That’s not, that’s not great. I think that’s not what discord was intending when they started years before NF T’s?

Reginald Cash 30:22
Yeah, yeah, it’s funny you say that I think your observation is really spot on. I mean, I think, you know, the, you know, we have this pool for, you know, we want agency we want more control. But that comes with a lot of friction, and comes with a lot more work on a relative basis than just a platform. And so the movement to then sort of re aggregate all of this stuff into something that feels centralized, will definitely be you know, at the end of this period. And so I have no doubt that that’ll that’ll be the case, we’re just, we’re just in a period now, where I think the lore of decentralization has really, really taken hold. And it’s like, you know, for me, when I think about, you know, when I’m working in interacting with, with, with our staff, and I’m hearing their opinions on on work from home, or, you know, or, and then and then looking at how that’s playing out and sort of other rounds, and in terms of whether it’s whether it’s web three, or, or it’s, you know, reset, like, all of those things sort of neatly aligned, which tells me tells me that we’re sort of we’re dealing with something that’s like, much bigger than then, you know, someone preferring, you know, this, this communication portal versus another.

Adam Pierno 31:48
Yeah, that’s interesting. It’s a macro trend overall, that people are looking to on shuffle the deck here and take space from that central core of, you’re gonna tell me the place I have to be to do the thing I need to do? No, I’m gonna do it this from my house, or I’m gonna use this platform. There, you know, what? What did they say? There’s only two media models bundling, and unbundling? You know, I guess, unbundling space right now.

Reginald Cash 32:15
We’re an unbundling space. Right. And I think you’ve started, you know, he’s found bundling unbundling. I like that. But, you know, we learn a little bit, we learn a little bit more. And I do think we get the opportunity to sort of understand what’s important to people. And with a little bit greater sort of depth and meaning in whatever we’re doing, and then, you know, hopefully the REAP bundling happens in a more in a more thoughtful way. I think that’s probably the Yeah, that’s the, that’s the hope.

Adam Pierno 32:49
Do you think it will yield more smaller platforms? Or do you think that it will end up with like, just as many, you know, two or three big winners? Like we like, it seems like the cycle usually dictates?

Reginald Cash 33:05
Yeah, you know, I, you know, there’s a lot of a lot of sort of theories about this. But, you know, I, me, it’s very hard to argue that when, you know, when you have these sort of completely, you know, frictionless experiences, and people can just by typing in the URL or clicking on an icon, or tapping on something tapping on your, on your cell phone, when it’s that easy to do. It’s hard not to see a world where that gets concentrated, where there’s really no real kind of barriers, you know, those those tend to lead into and that concentration. And so, and I think for good reason, because, you know, for, you know, the plus of it, is that things get automated, you know, and things get things get easier, and, and, and sort of faster, and we don’t have to worry about the things that, you know, everything gets sort of everything can just become the user experience that we enjoy. And that we’re that we’re sort of looking for, without doing any of the work that it takes to. That’s what, that’s what platforms are generally good for. So I do think we’ll see, we’ll see a concentration.

Adam Pierno 34:27
Yeah, because I think tick tock is the proof that the frictionless for you page will just keep you there for 30 minutes. You can look at it, you can look at my history, and it will be like, oh, yeah, that works. Keeping gum Steaming is almost the proof of the opposite, that people are invested in games because they’re challenging and because you have to figure it out. And because you have to cooperate with other people and figure out how to, you know, whatever, whether it’s eSports or playing casually. There’s you have to invest mental energy into doing it and that’s what makes you You fall in love with the game and join the community versus turn on the TV and just be like, alright, well, let’s watch this episode of Star Trek from 20 years ago, which is also satisfying, but in a different way.

Reginald Cash 35:10
Yeah, much different way. Yeah, it’s by far it’s such a such an interactive medium that sort of combines, you know, it combines that you’re always on sort of mentality, that you that, you know, that sort of sports dips into a little bit where, you know, you sort of you’re a football fan, you may be tough talking about your team throughout the week, and then, you know, you watch the game on Sunday, and then, and then you can, you know, read articles and, you know, wear your jersey and talk to you, your friends about it, you know, it’s like, you know, kind of a nice, always on cycle there. I think gaming is sort of the same way that, you know, the mission for completion and the immersion, immersion, and increasingly, the sort of social dynamics of it creates this, this, this are always on where it’s always in the back of the back of your mind. Until you get to that sense of completion. If ever, and increasingly, it’s, it’s, it’s right there, you know, kind of in your pocket, which is, which is driven a lot of the growth in gaming. And so I think that’s, you know, that’s a really powerful that’s a really powerful kind of entertainment of form or expression of entertainment. That is not easily, you can easily replicate and, you know, kind of and a movie you can give, you can really give someone agency in a movie, or maybe that’s what, maybe that’s what that’s what metta, and the metaverse is

Adam Pierno 36:47
with Bandersnatch, right.

Reginald Cash 36:49
As that searches, you’re on a bunch of stuff. But that’s that’s, you know, that’s that’s difficult. So that’s why I think you know, that’s why I think gaming is definitely here to stay and you know, gaming has absolutely raised the bar of what what what a whole generation kind of expects for their from their entertainment experiences.

Adam Pierno 37:08
Absolutely. Reginald this was fantastic. Thank you so much for making time for me I really appreciate it.

Reginald Cash 37:15
Now thanks for having me. This this is this has been great. Love the conversation, any

Adam Pierno 37:20
time to work cool to work through these things with you and hear your experience kind of shining through where can where can people find you online?

Reginald Cash 37:30
I’ll say find find three like that. So it says the number three B la CK D O T we’re doing some cool entertainment experiences. Three blank.com Lots of good stuff happening in 2022 and excited to excited to share the stuff that we’re working on with the world. We’re really really proud of you know, kind of the why behind behind our work and we do it with a great deal of intentionality and for the right reason. So we blacked out that comp.

Adam Pierno 38:02
Yeah, really cool. I will link to that obviously in the show notes. But thanks again for making time for them.

Reginald Cash 38:07
Thanks a lot. Okay.

Adam Pierno 38:14
Strategy inside, everything is produced by me, Adam pure. If you liked what you heard, please leave a review wherever you listen to your podcasts really helps. For more information about me Adam pure note you can go to Adam pure no.com There’s information about my books, my speaking and my strategy work. Have an idea for a guest send it my way just go to Adam pure no.com You’ll find a form there that will help you connect. Thanks for listening

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