Emmett Shine’s shop, Gin Lane was doing amazing brand work for companies you have heard of and probably have in your home. But something wasn’t right. The partners and staff decided to reform Gin Lane into Pattern, a company focused on the very issue they hoped to address – making their lives feel more whole.
I recently had the chance to talk with owner of Brown & Browner Advertising, Derek Walker. We looked at his well-constructed view on why agencies fail, how they succeed and what the future might look like. It’s an insightful talk from someone who’s been on the agency and brand side of the desk, as well as run his own shop for a decade.
How do people think about brands? Answer: as little as possible
Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals.
Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.
The brilliant Grant Owens joins Adam today to talk about turnover in brand. How the fail fast mantra has changed the way brands are approached and built by corporations, and the way they are considered or received by their intended customers. Finally an episode that didn’t start as a Twitter thread! Grant joins us from Critical Mass where he is Chief Strategy Officer.
Today we get back to basics to talk about some fundamentals of brand. Derrick Daye from The Blake Project and Brand Strategy Insider joins us to talk about what separates companies from brands, and the limits some just aren’t willing to cross.