She barely lifts her head. Lying on her side, she picks up her head and looks over, following me across the room with just her eyes. She waits patiently as I disappeared into the closet. She waits for me to dress, hoping I choose the right clothes for the occasion. Read more…
We welcome Mark Pollard to the show to discuss how he thinks, solves problems and sometimes creates mischief. This is a good one.
Faris Yakob of Genius Steals sits down for a conversation about how fictional universes grip our attention. This chat wanders quite a bit as we chart corners of pop culture and strategy. As usual, Faris makes it worth a listen and a share.
Ian Sohn of Wunderman joins us to talk about his approach to running a marathon despite never running before. It gave him a chance to consider his approach for other endeavors. This is a great one. Get some Gatorade and enjoy.
We spoke with Fitzco’s David Matathia about how to maintain strategic focus when there are just so many distractions. Oh look, a butterfly. Sorry.
The fourth estate has been a protected part of the US since its inception. The idea of protecting free speech was to make people more aware of events around them. Thomas Jefferson said “A well informed citizenry is the best defense against tyranny.” Great. I problem I’ve long observed as it related Read more…
Authenticity means to do what you say you will do. People use it as a marketing goal. But there’s a much bigger problem. It turns out that holding up authenticity isn’t a job for the marketing team. You’re not executing ‘authentic’ messages. What makes the messages resonate as authentic is Read more…
Ice Cream For Everyone host and strategist Willem van de Horst joins us for this chat on how games open your mind, your approach to teams and why we play.
There’s a sort of virus that infects social media users. We want to be seen as cool, trend setting, ahead of the curve, smart. This goes to me, too. I am also guilty of editing tweets – rewriting them to get the wording just so. But original thoughts are hard. Read more…
Great conversation with Sr. Brand Strategist Alex Berger who brings the story of a band from New England who have created a loyal fan following that would make most brands jealous.
Very – VERY interesting conversation with Farrah Bostic, founder of The Difference Engine and faculty at Parsons. We don’t usually talk politics, but this look behind the curtain is insightful and engaging. We went overtime because there was so much ground to cover.
Sr. Comms Strategist Hallie Wright walks all the way down the hall (of our old office) for this lively chat on the not so clear strategy Target is employing to fend off Amazon and the retail implosion.
Keith Stoeckeler dropped in via the internet to talk about the changes to sports fandom and celebrity due to the direct access afforded by social media. We get into who is getting it right and who is next in line to leverage this opportunity.
This conversation is all about the way brand culture is built up around a mission, and the single minded drive companies take, until they can’t. Mike Jones of Resound joins and makes many, many great observations about the two cultures and the output to consumers.
We had the long awaited conversation with John Burke to discuss the approach to strategy that he’s learned over his 20 year career in and out of the marketing business. This is a conversation you don’t want to miss. We get into culture and the culture of ideas among other things.