Jen Bonhomme joins Adam on The Strategy Inside Everything

Jen Bonhomme on the real and the imagined

Jen Bonhomme carved out some time from her work at VMLY&R to talk about what makes an impact in our minds. We are exposed to dozens (hundreds?) of digital experiences on a daily basis, so that our minds are kept from wandering. Is this harmful in the long run? Are younger people who have grown up tethered to a screen better or worse off than those who pine for the days where they were more free the day dream? We aren’t sure either but we explore it together.

strategy, Chris Sietsema, conversion

Chris Sietsema builds SEO and businesses

Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals.

Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.

Doing good with Ian Schafer of Kindred

Ian Schafer founded Kindred as an antidote of sorts. Exhausted after building agencies, he put his focus on building connections for people and companies trying to make positive impacts on the world. In this chat, we look at brand purpose, and makes impact and intent real. Ian has a clear point of view on how to generate action and motivate more to take part.

Nir Eyal wants you to focus.

Author Nir Eyal brought us Hooked, a look at how to design digital products that keep us coming back. Now he’s written Indistractable: How to Control Your Attention and Choose Your Life. He’s been paying attention (no pun intended) to the ways we give in to tech and make excuses for it. This book gives us a practical plan for getting back to the real world.

Andrew Glazier on action over idealism

Defy Ventures is a different kind of organization. They are working with the incarcerated to help them hone their entrepreneurial skills and provide themselves and their communities with hope. CEO Andrew Glazier joined Defy with a pragmatic, business vision and is translating that with action. You will find this episode inspiring, trust me.

You can trust Jasmine Bina

Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine’s trust in real time during this chat. It’s both a wide-ranging and extremely focused talk that you are going to play more than once.

give back, mentor

Shannon Pfeffer knows how to help

This episode was a real treat. I was joined live and in person for a conversation with Shannon Pfeffer, Lead Brand Strategist at Midnight Oil. She is one of the few guests that I didn’t find on Twitter. In fact, I saw her post an open offer to listen to people who felt they were in need of mentoring on LinkedIn. In speaking with Shannon, I learned she is doing much more than that.

If you are a woman in advertising or marketing looking for someone to listen, Shannon wants to try to help you. Schedule a chat here

Ana Andjelic on brands in retail, digital and luxury

Ana Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together.

Brad Kim Knows Your Meme

Brad Kim has been studying memes for a decade. He’s seen a lot of change in formats and in the way ideas spread. In this fun chat, we explore the way the internet has evolved for better and not so better. As editor-in-chief of Know Your Meme, Brad is someone who understands the internet better than most. And loves it. Warts and all. Follow Brad on Twitter or read more here: Know Your MemeYour intrepid host, Adam Pierno has written his second book. It’s also kind of about the internet. You can buy it here on Amazon.

Brittany Hill Matching Cause with Corporations

Brittany Hill leads Catalist, a company designed to make sense of the purpose movement. She talks with Adam about the strategy she and her team employ with brands to apply purpose where it makes sense, and when to opt out. Listen here: Transcript: Adam Pierno: All right. Welcome back Read more…

Rachel Mercer Still Thinks Like a Designer

I was blown away by this talk with the fantastic Rachel Mercer of RGA. Like many of us in strategy, Rachel came from a different discipline; in her case, design. She discusses what she learned in design that she brought forward in her strategy work and some of the bigger lessons she’s learned and taught.*NOTE: Some joking comments Rachel made at the end of this episode about the change to English planning spurred the topic for the next episode of The Strategy Inside Everything with our guest Gareth Kay of Chapter. Tune in to hear the spiritual sequel that was recorded the next day.*

Eric S. Thomas: We are Killing Our Creative People

Eric Thomas, Senior Partner at Detroit’s Saga MKTG, posted a thought to LinkedIn that we were killing our creative people. Though he and Adam had never met, Eric agreed to come on the podcast and discuss this issue. His perspective on the ever-tightening timelines and expectations placed on creative people and knowledge workers is stunning. Enjoy this conversation.

Jay Baer: Talk Triggers

Jay Baer has been figuring out how to get people talking about brands for a long time. His book Talk Triggers dives deep into the psychology of what makes brands and products worth talking about and what makes people actually talk – and not just take note. This is a fun chat with an interesting guest. Also, Jay admits that host Adam Pierno is his-and we quote- “inspiration.”

Tim Leake Has Changed Everything

Former Creative Director has made a lot of changes as the industry has changed around him. He’s now the Chief Marketing Officer at RPA in LA – working with a new perspective. Tim and Adam sat down for a chat about how the ad world has changed since they both got started and what lessons Tim has learned about strategy. Enjoy!

Melanie Deziel Has Got a Story for You

Melanie Deziel, Founder of StoryFuel talks about her training in journalism and how she uses the tenets she learned in J school to solve problems for brands. She’s seen the change in media first hand, and come from the ever-shrinking newsrooms with some insights. Listen here:  

Richard Shotton and The Choice Factory

We were lucky enough to catch Richard Shotton just before his fantastic book The Choice Factory won BBH’s World Cup of Advertising Books (well deserved, though I was pulling for Decoded). He’s got so much information that our talk moves all over the board as it relates to decision making – but we sink our teeth into the pratfall effect and how we see it playing out in every day life; well beyond advertising.

Kit Krugman Builds Teams Thoughtfully

Had the great fortune to speak with Kit Krugman, Chief Curator at co:collective and President and Chair of the Board at WIN: Women in Innovation (hat tip to Brian Dell for the intro). Kit walks me through how recruiting and team building has changed and how to build an organization with diversity and balance built into its core. Used the opportunities to take a lesson for future recruiting for guests on the show and talent at Santy. This is one of the best conversations I’ve had hosting this show.

Tom Goodwin Didn’t Want to Write a Book

What if you were asked to write a book and genuinely had no intention to do so? As we discuss Tom’s approach to the giant task of writing a book, you’ll quickly learn that he has little to no filter, which makes his book a must read. Adam and Tom share insight on creativity and on getting things done. We had an absolutely delightful conversation with Zenith Head of Innovation Tom Goodwin.

Standing out

It’s never been easier to blend in. For a brand, for a person. It’s never been this easy to figure out what is going on at a given moment – a given second – and hide in that micro trend. Look at letter boards. Last spring, one brand got the Read more…

Eaon Pritchard – Psychology Hasn’t Changed

UM Head of Strategy, and author Eaon Pritchard discusses applied evolutionary psychology with Adam. How does everything come back to a basic desire or fear humans have always felt. Fun to learn about Eaon’s unique pathway to strategy from life as a DJ. Eaon’s also written a wonderful book called Where Did It All Go Wrong that we discuss a bit.