How we’ve always done things with Aisea Laungaue

Listen to the episode here: https://specific.substack.com/p/how-weve-always-done-things-with?r=n6j6&utm_campaign=post&utm_medium=web&utm_source=copy I’ve been paying much more attention to my routine as a result of writer’s block that I suffered in the middle of all this pandemic craziness. For the first two months, I kept most of my routine as similar as possible, with the exception Read more…

Making movements with Scott Goodson

I was set to speak with Scott Goodson, founder of StrawberryFrog, sometime before we ended up in self-isolation. But the timing was perfect. His experience partnering with brands to turn purpose into movement highlights the best of business and branding. People using the energy they have for the purpose to drive the business and vice versa.

All that inspired Keith Stoeckeler

About ten years ago, Keith Stoeckeler bought a domain on Squarespace and started All That Inspires Me, to simply document things that captured his attention on line. After expanding the site to host writing and posts from other voices and growing an audience, he shut the site down. Recently, he decided the time was right to focus on inspiration again. We talk about inspiration and a bit about our current state of affairs in this upbeat conversation.

Virtual Austin: Nikki Sunstrum had an idea.

When SXSW was cancelled last week, Nikki Sunstrum took notice. A few minutes later, she took action. She innocently suggested Virtual SXSW replace the event. And then, it came to life around a single tweet. You can hear about it here, and the amazing group of presenters and topics that will be streamed to Virtual Austin Group on Facebook on March 18, and 19.

ReThink with Tom Goodwin

I had the opportunity to sit down across thousands of miles of internet cabling with Tom Goodwin to discuss his new book, ReThink. He was open to breaking down and challenging the core concept and I think you’ll agree the conversation was a lot of fun. You’re hearing the author think on the fly.

Dr. Emmanuel Probst on The Strategy Inside Everything

Dr. Emmanuel Probst and Brand Hacks

Adam is joined by the author and Senior Vice President Brand Health Tracking at Ipsos, Dr. Emmanuel Probst. His book Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning was part of a recent lit review in one of Adam’s recent research projects, which lead to this follow up conversation.

Farrah Bostic on The Strategy Inside Everything

Farrah Bostic goes walkabout.

Farrah Bostic, Founder and Strategy Director at The Difference Engine, makes the first repeat appearance on The Strategy Inside Everything. This time, she’s accompanied by Haskell the wonder dog to talk about the ways living and observing the brand experience of our clients in-person leads to discovery and derived insights.

Aisha Hakim is holding the door open for women

Aisha Hakim is holding the door for other women.

When Aisha Hakim needed the perspective of another woman, she found out just how difficult that was to get. So she created it in Fellow, an app designed to create conditions for women in ad agencies to get advice from other females and maybe mentors. And she didn’t do it alone, her agency Venables Bell and Partners backed her and helped bring Fellow to life. This conversation focuses on the challenges of living through the construction stage of something you have the ultimate vision for.

Jen Bonhomme joins Adam on The Strategy Inside Everything

Jen Bonhomme on the real and the imagined

Jen Bonhomme carved out some time from her work at VMLY&R to talk about what makes an impact in our minds. We are exposed to dozens (hundreds?) of digital experiences on a daily basis, so that our minds are kept from wandering. Is this harmful in the long run? Are younger people who have grown up tethered to a screen better or worse off than those who pine for the days where they were more free the day dream? We aren’t sure either but we explore it together.

strategy, Chris Sietsema, conversion

Chris Sietsema builds SEO and businesses

Adam had the pleasure of chatting with my old friend Chris Sietsema of Teach to Fish Digital. He saw what agencies looked like, how they were viewed by clients and figured out his own path. We talk about how individual tactics build the brand. His perspective is a valuable way to understand how our traditionally disconnected tasks get us to our goals.

Special bonus for listeners of The Strategy Inside Everything. Use the promo code ADAM50 to save $50 on your tickets for Internet Summit 2019 being held Raleigh, NC, November 12-14.

Doing good with Ian Schafer of Kindred

Ian Schafer founded Kindred as an antidote of sorts. Exhausted after building agencies, he put his focus on building connections for people and companies trying to make positive impacts on the world. In this chat, we look at brand purpose, and makes impact and intent real. Ian has a clear point of view on how to generate action and motivate more to take part.

Nir Eyal wants you to focus.

Author Nir Eyal brought us Hooked, a look at how to design digital products that keep us coming back. Now he’s written Indistractable: How to Control Your Attention and Choose Your Life. He’s been paying attention (no pun intended) to the ways we give in to tech and make excuses for it. This book gives us a practical plan for getting back to the real world.

Andrew Glazier on action over idealism

Defy Ventures is a different kind of organization. They are working with the incarcerated to help them hone their entrepreneurial skills and provide themselves and their communities with hope. CEO Andrew Glazier joined Defy with a pragmatic, business vision and is translating that with action. You will find this episode inspiring, trust me.

You can trust Jasmine Bina

Jasmine Bina made time in her day (evening, actually) to talk about how people develop trust. She is the CEO of Concept Bureau. Oddly, we lived this out as I (tried to) earn Jasmine’s trust in real time during this chat. It’s both a wide-ranging and extremely focused talk that you are going to play more than once.

give back, mentor

Shannon Pfeffer knows how to help

This episode was a real treat. I was joined live and in person for a conversation with Shannon Pfeffer, Lead Brand Strategist at Midnight Oil. She is one of the few guests that I didn’t find on Twitter. In fact, I saw her post an open offer to listen to people who felt they were in need of mentoring on LinkedIn. In speaking with Shannon, I learned she is doing much more than that.

If you are a woman in advertising or marketing looking for someone to listen, Shannon wants to try to help you. Schedule a chat here

Ana Andjelic on brands in retail, digital and luxury

Ana Andjelic is a formidable thinker on brands, retail, digital and as a doctor of sociology, behavior. She also has an amazing understanding of the luxury market having spent years working in and studying luxury categories and consumers. She joins Adam today to talk about the confluence of digital, retail, luxury and brand when behavior is swirled together.

Brad Kim Knows Your Meme

Brad Kim has been studying memes for a decade. He’s seen a lot of change in formats and in the way ideas spread. In this fun chat, we explore the way the internet has evolved for better and not so better. As editor-in-chief of Know Your Meme, Brad is someone who understands the internet better than most. And loves it. Warts and all. Follow Brad on Twitter or read more here: Know Your MemeYour intrepid host, Adam Pierno has written his second book. It’s also kind of about the internet. You can buy it here on Amazon.

Brittany Hill Matching Cause with Corporations

Brittany Hill leads Catalist, a company designed to make sense of the purpose movement. She talks with Adam about the strategy she and her team employ with brands to apply purpose where it makes sense, and when to opt out. Listen here: https://specific.substack.com/p/brittany-hill-matching-cause-with-703?r=n6j6&utm_campaign=post&utm_medium=web&utm_source=copy Transcript: Adam Pierno: All right. Welcome back Read more…

Rachel Mercer Still Thinks Like a Designer

I was blown away by this talk with the fantastic Rachel Mercer of RGA. Like many of us in strategy, Rachel came from a different discipline; in her case, design. She discusses what she learned in design that she brought forward in her strategy work and some of the bigger lessons she’s learned and taught.*NOTE: Some joking comments Rachel made at the end of this episode about the change to English planning spurred the topic for the next episode of The Strategy Inside Everything with our guest Gareth Kay of Chapter. Tune in to hear the spiritual sequel that was recorded the next day.*